General rules for seminars: Program length: 1 - 5 days.
Held at client premises: 5 participants or more.
Material supplied: Handouts, including MM4XL software 90-day trial.
Optional materials: Client's data for case examples.
Facilities required: Meeting room, beamer or slide projector, writing board.
Effective strategic plans are based on solid planning knowledge as well as valid facts and data. This seminar shows you how to write strategies for marketing purposes (marketing strategy, product positioning, copy and media strategy, and much more), it teaches how to set SMAC goals, and it explains what data is needed to write useful plans.
This seminar is for marketers who want to learn how to create effective advertising and promotional campaigns. We discuss the elements of strategic planning for communication purposes and we make many examples on the executive aspects that drive effective communication. At the end of the seminar you will have the knowledge to improve the quality of your campaigns.
Strategic Market Mapping
Seminars on mapping are for strategic minded people aware of the importance of effective brand positioning. We show how to make markets visible on a map, how to identify and attack direct competitors, and how to defend profitable positions.
Product Portfolio Analysis
This is a complete review of product portfolio analysis. We show how to apply both BCG and McKinsey grids in order to draw a comprehensive overview of the businesses a company deals with, of the competitive performance of single products, and of products able to deliver incremental growth.
Scenario Modeling Techniques
We show how to frame risky and expensive decisions with scenario models (simulated with the Monte Carlo technique) and how to select the best option (using decision trees). At the end of this seminar you will be able to make the best choices when launching new products, making long-term projections, etc.
Survey Planning and Analysis
Attend these seminars if you want to learn how to plan and produce highly professional survey studies that contain reliable findings and help save money. We show how to define the right sample size, tabulate data, test signifinance and variation, and how to extract actionable knowledge from numbers.
Business Data Segmentation
These seminars shed light on the many ways segmentation applies to business issues. You learn when to use each segmentation method, and you learn how to apply the techniques in-house, using MM4XL software, saving on expensive consultants.
Short-Term Forecasting and Trend Analysis
Business people making projections from time series data will appreciate this comprehensive overview of forecasting methods, accuracy of fit measurement, treatment of special events, and selection of optimal unknown variables. On top of this, we also review principles of statistical quality control.
Charting Business Data
These seminars show how to make business charts in MS Excel, how to improve them with MM4XL software (for instance adding item labels to bubble charts or re-sizing quadrants), and how to draw new and useful charts and maps not available in Excel.
Ad hoc Seminars
Is there any topics in marketing, business intelligence, strategic planning, advertising and communication, scenario modeling or other business subjects that you would like to know more about? MarketingStat can help you. Write to info@MarketingStat.com or call 0800 MY DATA in Switzerland.