Chances are your company isn’t ready to profit from the alluring promises of data analytics. You need to learn how to make and test hypotheses at scale before you can earn the title of Analytical Company. Read further. I am going to tell you how to develop analytical skills to move your business ahead. Read more “How to evolve into an analytical company”
Marketing is about creating and executing strategies, and there are several, connected strategies in a strategic plan. The marketing strategy helps make sense of all the strands of a brand’s strategic plan, but Read more “How to create a marketing strategy that delivers what it promises”
How large should be a survey sample?
What survey sample size? A survey sample analysis helps using survey data appropriately so to make correct decisions.
There are 4 main methods to determine a survey sample size: Read more “What survey sample size?”
Usage and Attitude surveys (U&A) investigate product usage and consumer attitude towards one or more products or a whole product category, and they may help creating strategic Read more “What is a Usage and Attitude survey study?”
The good thing of online surveys sites like SurveyMonkey and others is that you can download all survey data you gathered, for instance as an Excel file.