For instance, all brands in a market invest $100 Mio. yearly in communication. Read more “What is Share Of Voice?”
What is the Communication Strategy? The Communication Strategy determines how your brand should become familiar among users of the product category.
It includes two sub-strategies: Read more “What is the Communication Strategy?”
An advertising execution is the translation of the Copy Strategy in advertisements. Whether we create it ourselves or we work with an agency, how can we confirm the quality of the ad beyond “I like it” and gut-driven judgment? Three main elements help us with this endeavor: Read more “How to judge an advertisement”