The product Positioning Statement is part of the Marketing Strategy, which includes three more elements: goal, brand purpose, and target definition.
Positioning statements should be built upon 4 pivotal brand elements: Read more “What is the product positioning statement?”
How large should be a survey sample?
What survey sample size? A survey sample analysis helps using survey data appropriately so to make correct decisions.
There are 4 main methods to determine a survey sample size: Read more “What survey sample size?”
Usage and Attitude surveys (U&A) investigate product usage and consumer attitude towards one or more products or a whole product category, and they may help creating strategic Read more “What is a Usage and Attitude survey study?”