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Mapping Markets for Strategic Purposes with MM4XL Software

Mapping Markets for Strategic Purposes shows you how to apply Brand Mapping to draw very informative pictures of a competitive environment.

This book is for business decision-makers and analysts, who approach their jobs from a strategic perspective. It aims to foster the scientific approach to business management, and it presents a detailed view of Brand Mapping, an analysis technique that we have found to be a great help to marketers.

The book is divided into three chapters:
- Chapter 1 provides an overview of mapping techniques for marketers
- Chapter 2 shows how Brand Mapping works
- Chapter 3 presents a collection of Brand Mapping examples for marketers

The CD that accompanies this book contains the data used in the examples and a copy of MM4XL software licensed for unrestricted use for 90 days.

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List Price: Eur59.99
Price: Eur49.90 -- Plus S&H Eur5.00
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Availability: Usually ships within 1-2 days
Edition: Paperback
Language: English


Product Details
Paperback: 136 pages
Publisher: MarketingStat; CD-Rom edition (November 2004)
ISBN: 3-033-00311-7
Product Dimensions: 5.6 x 8.3 x 0.6 inches
Shipping Weight: 300 grams.

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