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The following books are recommended as useful reading for MM4XL users.
They split into four categories: Strategy, Analysis, Analysis with Excel, and VBA Programming.
Titles are listed alphabetically within each category. Click on the title to order it via Amazon.com.

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Books on Strategy

Title / Author(s)	Year / Publisher
Mapping Markets for Strategic Purposes with MM4XL Software MarketingStat GmbH	November, 2004 MarketingStat
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity David A. Aaker	April, 2004 Free Press
Marketing Management Philip Kotler	May 2002 Prentice Hall
Marketing Warfare Al Ries, Jack Trout	November 1997 McGraw-Hill Trade
Positioning: The Battle for Your Mind Al Ries, Jack Trout	December 2000 McGraw-Hill Trade

Books on Business Data Analysis

Title / Author(s)	Year / Publisher
Analysis for Strategic Marketing Vithala R. Rao, Joel H. Steckel	August 1997 Addison-Wesley Pub Co
Business Research Methods With Infotrac William G. Zikmund	April 2002 South-Western College Pub
International Marketing Research V. Kumar	August 1999 Prentice Hall
Market Segmentation: Using Demographics, Psychographics, and Other Segmentation Techniques to Uncover and Exploit New Markets Art Weinstein	April 2004 Haworth Press
Marketing Research Donald R. Lehmann, Sunil Gupta, Joel H. Steckel	December 1997 Pearson Education POD
Quantitative Business Modeling Jack R. Meredith, Scott M. Shafer, Efraim Turban	October 2001 South-Western College Pub
Risk Analysis: A Quantitative Guide David Vose	December 2000 John Wiley & Sons
Segmentation and Positioning for Strategic Marketing Decisions James H. Myers	July 1996 AMA, Amer Marketing Ass
State of The Art Marketing Research Albert Blankenship, George Breen, Alan Dutka	June 1998 McGraw-Hill Trade

Books on Analysis with Excel

Title / Author(s)	Year / Publisher
Data Analysis With Microsoft Excel Kenneth N. Berk, Patrick Carey	April 2003 Duxbury Press
Data, Statistics, and Decision Models with Excel Donald L. Harnett, James F. Horrell	February 1998 Wiley Text Books
Designing and Building Business Models Using Microsoft Excel Andrew J. Robson	June 1995 McGraw Hill Book Co Ltd
Excel Charts John Walkenbach	November 2002 John Wiley & Sons
Learning Business Statistics With Microsoft Excel 2000 John L. Neufeld	January 2001 Prentice Hall
MBA's Guide to Microsoft Excel 2000 : The Essential Excel Reference for Business Professionals Stephen L. Nelson	December 1999 Independent Publishers Group
Operations Analysis Using Microsoft Excel Nancy Weida, Ronny Richardson, Andrew Vazsonyi	May 2000 Duxbury Press
Spreadsheet Modeling and Decision Analysis: A Practical Introduction to Management Science Cliff Ragsdale	July 2000 Thomson In Pub
Statistics for Managers Using Microsoft Excel (3rd Edition) David M. Levine, David Stephan, Timothy C. Krehbiel, Mark L. Berenson	July 2001 Prentice Hall

Books on Excel VBA

Title / Author(s)	Year / Publisher
Excel 2003 Power Programming with VBA (EXCEL POWER PROGRAMMING WITH VBA) John Walkenbach	January 2004 John Wiley & Sons
Microsoft Excel 2002 Visual Basic for Applications Step by Step (Step by Step (Microsoft)) Reed Jacobson	September 2001 Microsoft Press
Excel 2000 VBA : Programmers Reference (Programmer's Reference) John Green	April 1999 Wrox Press Inc