What is product restaging? We speak of restaging when the product performance changes.
Restaging may require the modification of the product strategy, for instance after a substantial product improvement, like when a new product substitutes two products used, for instance, with different water temperatures.
Restaging helps to:
- Regain the interest of the customer
- Reconfirm the product superiority over competitors
- Adapt the product endresult to changed consumption conditions
Recent examples of successful restaging are: