#StrategicMarketing #MarketingAnalysis #CommunicationStrategy What is Share Of Voice? The Share Of Voice (SOV) measures the percentage of communication investment (like advertising) a brand accounts for in a given market. For instance, all brands in a market invest $100 Mio. yearly in communication. Your brand invests $10 Mio. a year. Your SOV is ($10M / $100M) = 10%. How to think strategically What are Differentiation and Segmentation?