What is the difference between Digital Marketing and Strategic Marketing?
Digital Marketing is the online arm of strategic marketing. It focuses on executing activities aimed at attracting website traffic and is often confused with advertising.
Typical digital marketing activities include: creating text content for a webpage; doing online advertising, for example with Google Ads; delivering email campaigns; implementing SEO processes, and the like.
All these activities have a strong link to advertising. But the real connection is the strategic reasoning behind them, rather than how they are executed.
Read also this about how to create strategies that deliver what they promise.
Strategic marketing is “The real thing”
Although there is nothing wrong with these activities, what makes strategic marketing “The real thing” is the fact that it is strategic in nature.
Strategic marketing is grounded in the creation and execution of strategies, and strategies use tactics to execute.
When we at MarketingStat work on a brand with the objective of establishing online authority, we begin with strategies, and if you haven’t formalized yours yet, we help you do so.
When the strategic, long-term view of a business is clear, it is easier to choose a coherent path to reach your goal. But if you do not know where you are going, chances are you will never get there.
For this reason, your brand does not need a specific “Digital” or “Online” Marketing Strategy. If you know how multinational companies that are serious about marketing manage brands, probably you already have a strategic plan including a marketing strategy, a copy strategy, and a media strategy. These are the only strategies you really need to execute online marketing activities that are coherent with the brand’s long-term objective.
Digital marketing is a channel and does not need a separate strategy
The online channel is, well, a channel, like TV, radio, print, and so on.
Companies that are serious about brand management do not follow different strategies on different communication channels. The copy strategy, for instance, does not vary between print and TV media. It is executed differently, but it does not change.
For this same reason, you do not need a digital marketing strategy.
And, if a digital marketing expert tries to sell you one, that is good evidence that the “expert” probably knows very little, or nothing at all, about marketing and strategies.
Who is a digital marketing expert?
Unfortunately, it is not always easy to distinguish reliable online marketing experts from self-promoted strategists.
When unsure, ask MarketingStat for a second opinion. We will offer it free of charge and in a truly objective manner. In fact, we do not take on projects we feel are outside of our areas of expertise. We may also decline a project if we do not feel we are a good fit with the prospective client’s team, or if the product does not comply with our ethical principles. In all cases, when we accept an SEO project, we know we will deliver the results the client expects.
So, when you are unsure about the quality of a digital marketing program, ask MarketingStat for a second opinion. If needed, we can provide it anonymously.
Modern digital marketing is complex
Our approach to digital marketing is different. We base online marketing activities on a strategic marketing foundation and perfect it by borrowing methods and techniques from artificial intelligence. Modern digital marketing is built upon multivariate analysis, deep learning, and natural language processing (NLP).
Ours is a completely new approach to SEO, and to the organic growth of website traffic. It works because it applies the same reasoning that search engines do when ranking web pages.
According to clients of all sizes and from different industries, NLP is presently the true differentiator in digital marketing. NLP-powered SEO projects generate website traffic we never previously experienced when relying only on traditional SEO techniques.
MarketingStat can help your brand increase website traffic and
organic growth with NLP-powered SEO techniques.