How to think strategically – Words without a clean and unique meaning, like good, great, best, quality, just to mention a few, should be banned in business and they should never be used in strategic documents.

Replace them instead with meaningful terms. The question to find an answer to is:

What do you mean with good? And with quality?

We market high quality products is a non-sense statement unless you clearly say what you mean with ‘quality’.

Learn how to write to learn how to think strategically. Write short. Write bold.