What is product restaging? We speak of restaging when the product performance changes.

Restaging may require the modification of the product strategy, for instance after a substantial product improvement, like when a new product substitutes two products used, for instance, with different water temperatures.

Restaging helps to:

• Regain the interest of the customer
• Reconfirm the product superiority over competitors
• Adapt the product endresult to changed consumption conditions

Recent examples of successful restaging are:

• Dove’s bottles shaped like women’s body
• S’well fashion water bottles