What is strategy – In 1985 Michael Porter wrote: …many strategic plans are lists of action steps without a clear articulation of what competitive advantage the firm has or seeks to achieve and how [see: Competitive Advantage, Free Press 1985].

Over 30 years later not much improvement has happened. Why? Because the concepts of Differentiation, Segmentation, and Value still make little sense for far too many marketers.

Read MarketingStat’s posts to know more about it.

Read also 10 key elements of the brand strategy plan