What is the Price Strategy? The Price Strategy defines the criteria to set the price level.
It must be measurable without mentioning the price itself.
For instance, the price strategy of an iconic brand we all know was:
[BRAND X] should deliver superior profitability at a price on parity with competitors with comparable product performance and marketing support.
The overall goal of the Price Strategy is to find that combination of market share and profit that maximizes the long-term brand profitability.
Read also 10 key elements brand strategy