How to develop strategic thinking with perceptual maps
Mapping Markets for Strategic Purposes shows you how to use market research data to make perceptual maps of a competitive environment, a market – all in one single picture that stimulates strategic thinking.
This book is for business decision-makers and market research analysts, who approach their jobs from a strategic perspective. It aims to foster a scientific approach to business management, presenting a detailed view of Brand Mapping, a kind of perceptual map we have found to be a great help to marketers and strategic decision-makers.
The book is divided into three chapters:
- Chapter 1 provides an overview of mapping techniques for marketers
- Chapter 2 shows how Brand Mapping works
- Chapter 3 presents a collection of Brand Mapping examples for marketers
List Price: USD59.00 (including S&H)
Availability: Usually ships within 1-2 days
Paperback: 136 pages
Publisher: MarketingStat (November 2004)
Product Dimensions: 5.6 x 8.3 x 0.6 inches
Shipping Weight: 300 grams.
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