Website traffic is too important to be left in the hands of SEO experts
SEO experts cannot be left alone dealing with attracting website visitors because website traffic is a matter of strategy. Earned website traffic should be a priority for every brand team with an online site because it confirms the validity of the copy strategy that provides the foundation of the brand’s advertising plan, be it online or offline. SEO experts do not create the plan, they execute it.
MarketingStat has perfected driving website traffic through search engines
Nowadays, SEO is perhaps the most complex way of generating website traffic spread across all relevant pages of a website. Succeeding in driving traffic on a single webpage may be just a matter of luck.
Attracting organic traffic to all relevant pages of a site in a consistent way is a different story. It is different because while it is easy for humans to see the connections between topics of a website, it is hard for search engines if they do not receive the correct input.
SEO consultants should not be left alone. Online success is a brand team sport.
Search engines think by word proximities
This is the reason why they show the correct sequence of links even when the search words have different, unrelated meanings. Think of the word “survey”, for instance. It may refer to land measurement or to people’s opinions. How can search engines “understand” what we are looking for?
They make associations and measure proximities between words, those proximities relating search words to each other.
Page and Brin wrote about this back in 1998 “We [Google] place heavy importance on the proximity of word occurrences.”
To measure word proximity, MarketingStat uses the same deep learning method, called TF-IDF, used by Google and other search engines.
When the right links are activated, search engines understand your content better than other text content published on comparable web pages. This way, your site gets a higher ranking on the search engine result page and the traffic on your website begins to grow, and the efforts of SEO experts lead to success.
Uncovering the proximities search engines create between search strings is not art
Understanding the way search engines think about a given topic is not based on intuition and common sense, like many SEO experts do. It requires an analytic approach that applies advanced techniques of deep learning and natural language processing.
Do you remember back then when SEO was easy?
When mixing a bunch of keywords in a lot of text and following the suggestions of an SEO guru book was enough to attract website traffic?
Well, that time is past.
Search engines are smarter because deep learning and NLP are becoming smarter
Today, to attract website visitors free of charge, you must really earn the top search engine ranking. And when those visitors spread across all relevant pages of a website, it proves that the site is effectively optimized for search engines. Your brand team and the SEO expert did a good job.
This means that there is a clear strategic plan supporting the SEO approach. The SEO engineer executed the plan well, and the published content is relevant for humans and for search engines.
Earning website traffic has become harder than it used to be. Make sure your SEO experts know what they are doing. Website traffic is too important to be left in the hands of SEO experts.
When unsure, ask MarketingStat for a second opinion.
We will offer it free of charge and in a truly objective manner.