Brand defense is a tactic game. Perhaps the toughest one.
The overall goal is that of demotivating competitor attacks in order to defend market share and profit. Read more “What is brand defense?”
Increasing market share can be dangerous if you do so at the expense of profitability.
Lowering prices is a deadly decision because Read more “On price and profit”
How to set the price – Prices are not set according to competitors, unless you want to be a reactive follower.
Prices are Read more “How to set the price”
When to lower prices? Prices should be lowered in two cases only:
Lowering prices in any other situation will cause a loss of competitiveness and/or profit.
What is the Price Strategy? The Price Strategy defines the criteria to set the price level.
It must be measurable without mentioning the price itself.
For instance, Read more “What is the Price Strategy?”
Strategy plan – Today we discuss how companies doing real marketing make choices and create sharp strategies meant to win in the marketplace.
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