When to lower prices? Prices should be lowered in two cases only:
- When the product value cannot be any longer justified in comparison to competitors
- When we know competitors cannot match our lowest price.
Lowering prices in any other situation will cause a loss of competitiveness and/or profit.
What is the Price Strategy? The Price Strategy defines the criteria to set the price level.
It must be measurable without mentioning the price itself.
For instance, Read more “What is the Price Strategy?”
Strategy plan – Today we discuss how companies doing real marketing make choices and create sharp strategies meant to win in the marketplace.