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MarketingStat.com > Blog > #StrategicMarketing > #MarketingStrategy > #PricingStrategy
MarketingStat Blog

What is brand defense?

  • November 29, 2017September 19, 2018
#StrategicMarketing #Segmentation #PricingStrategy #OnStrategy
By MarketingStat

Brand defense is a tactic game. Perhaps the toughest one.

The overall goal is that of demotivating competitor attacks in order to defend market share and profit. Read more “What is brand defense?” →

MarketingStat Blog

On price and profit

  • November 29, 2017September 19, 2018
#StrategicMarketing #PricingStrategy
By MarketingStat

Increasing market share can be dangerous if you do so at the expense of profitability.

Lowering prices is a deadly decision because  Read more “On price and profit” →

MarketingStat Blog

How to set the price

  • November 29, 2017September 19, 2018
#StrategicMarketing #PricingStrategy
By MarketingStat

How to set the price – Prices are not set according to competitors, unless you want to be a reactive follower.

Prices are Read more “How to set the price” →

MarketingStat Blog

When to lower prices

  • November 28, 2017September 19, 2018
#StrategicMarketing #PricingStrategy
By MarketingStat

When to lower prices? Prices should be lowered in two cases only:

  • When the product value cannot be any longer justified in comparison to competitors
  • When we know competitors cannot match our lowest price.

Lowering prices in any other situation will cause a loss of competitiveness and/or profit.

 

MarketingStat Blog

What is the Price Strategy?

  • November 28, 2017September 19, 2018
#StrategicMarketing #ProductStrategy #PricingStrategy #OnStrategy
By MarketingStat

What is the Price Strategy? The Price Strategy defines the criteria to set the price level.

It must be measurable without mentioning the price itself.

For instance, Read more “What is the Price Strategy?” →

Strategic Planning - Brand strategy tree

The brand strategy-tree

  • November 2, 2017September 19, 2018
#StrategicMarketing #ProductStrategy #PricingStrategy #MissionPurpose #MarketingStrategy
By Mirio E.D. de Rosa

Strategy plan – Today we discuss how companies doing real marketing make choices and create sharp strategies meant to win in the marketplace.

Read more “The brand strategy-tree” →

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Recent Blog Posts

  • Shall we increase the customer satisfaction index or decrease indifference and dissatisfaction?
  • The very first brand: A tale of segmentation and differentiation
  • Marketing Week: What makes the person selling sugared water better than the guy working in B2B?
  • How to evolve into an analytical company
  • Anatomy of an advertising strategy
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