Marketing is about creating and executing strategies, and there are several, connected strategies in a strategic plan. The marketing strategy helps make sense of all the strands of a brand’s strategic plan, but Read more “How to create a marketing strategy that delivers what it promises”
The product strategy should give freedom of maneuver and at the same time define clearly the borders behind which stretching the brand performance is not a viable option. Just pay attention to not define it too narrowly. Read more “Product strategy and freedom of execution”
What is the Price Strategy? The Price Strategy defines the criteria to set the price level.
It must be measurable without mentioning the price itself.
For instance, Read more “What is the Price Strategy?”
Strategy plan – Today we discuss how companies doing real marketing make choices and create sharp strategies meant to win in the marketplace.