#CommunicationStrategy Archives

Anatomy of an advertising strategy

February 12, 2018January 23, 2023

MarketingStat #Differentiation #CopyStrategy #CommunicationStrategy

By Mirio E.D. de Rosa

Creating an advertising strategy that delivers what it promises is a long process built on coherence. First off you need the magic ingredient that makes your product truly different and better. Then you think profit. And only then comes the Read more “Anatomy of an advertising strategy” →

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How to judge an advertisement

November 2, 2017January 23, 2023

MarketingStat #StrategicMarketing #CopyStrategy #CommunicationStrategy

By Mirio E.D. de Rosa

An advertising execution is the translation of the Copy Strategy in advertisements. Whether we create it ourselves or we work with an agency, how can we confirm the quality of the ad beyond “I like it” and gut-driven judgment? Three main elements help us with this endeavor: Read more “How to judge an advertisement” →