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Innovation in strategic marketing- Segmentation and differentiation

The very first brand: A tale of segmentation and…

April 23, 2018January 23, 2023

MarketingStat #Segmentation #MarketingStrategy #Differentiation

By Mirio E.D. de Rosa

Segmentation and differentiation are perhaps the most powerful weapons in the marketing arsenal. Yet they are also the least understood. Why? Because way too often marketers do not understand customers. They can talk products, but features don’t make products different. This article aims to shed some light on how to create solutions that are really desirable to buyers and users while being truly different from competing brands. Enjoy it.

Anatomy of an advertising strategy

February 12, 2018January 23, 2023

MarketingStat #Differentiation #CopyStrategy #CommunicationStrategy

By Mirio E.D. de Rosa

Creating an advertising strategy that delivers what it promises is a long process built on coherence. First off you need the magic ingredient that makes your product truly different and better. Then you think profit. And only then comes the Read more “Anatomy of an advertising strategy” →

How to create a marketing strategy that delivers what…

December 15, 2017January 23, 2023

MarketingStat DigitalMarketing #StrategicMarketing #Segmentation #ProductStrategy #MarketResearch #MarketingStrategy #Differentiation

By Mirio E.D. de Rosa

Marketing is about creating and executing strategies, and there are several, connected strategies in a strategic plan. The marketing strategy helps make sense of all the strands of a brand’s strategic plan, but Read more “How to create a marketing strategy that delivers what it promises” →

The brand strategy-tree

November 2, 2017January 23, 2023

MarketingStat #StrategicMarketing #ProductStrategy #PricingStrategy #MissionPurpose #MarketingStrategy

By Mirio E.D. de Rosa

Strategy plan – Today we discuss how companies doing real marketing make choices and create sharp strategies meant to win in the marketplace.

Read more “The brand strategy-tree” →

Advertisement - What is the creative idea?

How to judge an advertisement

November 2, 2017November 16, 2023

MarketingStat #StrategicMarketing #CopyStrategy #CommunicationStrategy

By Mirio E.D. de Rosa

An advertising execution is the translation of the Copy Strategy in advertisements. Whether we create it ourselves or we work with an agency, how can we confirm the quality of the ad beyond “I like it” and gut-driven judgment? Three main elements help us with this endeavor: Read more “How to judge an advertisement” →