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customer satisfaction index or indifference and dissatisfaction

Shall we increase the customer satisfaction index or decrease…

May 26, 2018January 6, 2022

MarketingStat #MarketResearch #CustomerSatisfaction

By Mirio E.D. de Rosa

Defining customer satisfaction with a single value, like the Customer Satisfaction Index (CSI), Net Promoter Score (NPS^®), Customer Satisfaction Score (CSAT), Customer Effort Score (CES), or other index, may prove ineffective and expensive. This article discusses a more accurate approach to measuring consumer satisfaction. Read more “Shall we increase the customer satisfaction index or decrease indifference and dissatisfaction?” →

Data analytics: Moving the first step as analytical company

How to evolve into an analytical company

March 4, 2018January 14, 2022

MarketingStat #StrategicMarketing #MarketResearch

By Mirio E.D. de Rosa

Chances are your company isn’t ready to profit from the alluring promises of data analytics. You need to learn how to make and test hypotheses at scale before you can earn the title of Analytical Company. Read further. I am going to tell you how to develop analytical skills to move your business ahead. Read more “How to evolve into an analytical company” →

How to create a marketing strategy that delivers what…

December 15, 2017January 6, 2022

MarketingStat DigitalMarketing #StrategicMarketing #Segmentation #ProductStrategy #MarketResearch #MarketingStrategy #Differentiation

By Mirio E.D. de Rosa

Marketing is about creating and executing strategies, and there are several, connected strategies in a strategic plan. The marketing strategy helps make sense of all the strands of a brand’s strategic plan, but Read more “How to create a marketing strategy that delivers what it promises” →

What survey sample size?

November 29, 2017January 6, 2022

MarketingStat #StrategicMarketing #MarketResearch

By MarketingStat

What survey sample size? How large should be a survey sample?

A survey sample analysis helps using survey data appropriately so to make correct decisions.

There are 4 main methods to determine a survey sample size: Read more “What survey sample size?” →

What is a Usage and Attitude survey study?

November 29, 2017January 6, 2022

MarketingStat #StrategicMarketing #MarketResearch

By MarketingStat

A Usage and Attitude survey (U&A) investigates product usage and consumer attitude towards one or more products or a whole product category, and it may help creating the strategic Read more “What is a Usage and Attitude survey study?” →

When is a survey representative?

November 29, 2017January 6, 2022

MarketingStat #StrategicMarketing #MarketResearch

By MarketingStat

When is a survey representative? Each survey is a representative survey. The real question is: Representative of what?

Many erroneously believe Read more “When is a survey representative?” →

What is product restaging?

November 29, 2017January 6, 2022

MarketingStat #ProductStrategy #OnStrategy #MarketResearch

By MarketingStat

What is product restaging? We speak of restaging when the product performance changes.

Restaging may require the modification of the Read more “What is product restaging?” →

What is quality?

November 29, 2017January 6, 2022

MarketingStat #StrategicMarketing #OnStrategy #MarketResearch

By MarketingStat

What is quality? What does it mean “High-quality product”?

Quality is not a differentiating concept and therefore should not be Read more “What is quality?” →

What is the copy strategy?

November 29, 2017January 6, 2022

MarketingStat #MarketResearch #MarketingStrategy #CopyStrategy #CommunicationStrategy

By MarketingStat

The Copy Strategy determines what to tell customers about your brand, so to win their preference.

It is the execution of the Positioning Statement. It sets a measurable objective and it is built upon three elements: Read more “What is the copy strategy?” →

About online surveys

November 28, 2017January 6, 2022

MarketingStat DigitalMarketing #StrategicMarketing #MarketResearch #MarketingAnalysis

By MarketingStat

The good thing of online surveys sites like SurveyMonkey and others is that you can download all survey data you gathered, for instance as an Excel file.

The bad news is that serious surveys should never be analyzed with Read more “About online surveys” →