#MissionPurpose Archives | MarketingStat.com

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What is the Statement of Purpose?

By MarketingStat

The Statement of Purpose, SoP (aka Mission, Vision), defines the company purpose and principles applied to reach the purpose.

When really lived inside the company, the company purpose is the main inspiration for the Marketing Strategies of all company brands.

According to Collins & Porras (see the book Built to Last) an effective SoP is made of two parts: Core ideology and Envisioned future.

By MarketingStat

What is Marketing?

Marketing is about creating and executing strategies. If you are not doing that chances are Read more “What is Marketing?” →

By Mirio E.D. de Rosa

Strategy plan – Today we discuss how companies doing real marketing make choices and create sharp strategies meant to win in the marketplace.