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MarketingStat.com > Blog > #StrategicMarketing > #MissionPurpose
MarketingStat Blog

What is the Statement of Purpose?

  • December 15, 2017September 19, 2018
#StrategicMarketing #MissionPurpose #MarketingStrategy
By MarketingStat

The Statement of Purpose, SoP (aka Mission, Vision), defines the company purpose and principles applied to reach the purpose.

When really lived inside the company, the company purpose is the main inspiration for the Marketing Strategies of all company brands.

According to Collins & Porras (see the book Built to Last) an effective SoP is made of two parts: Core ideology and Envisioned future.

MarketingStat Blog

What is Marketing?

  • November 28, 2017September 19, 2018
#StrategicMarketing #OnStrategy #MissionPurpose #MarketingStrategy
By MarketingStat

What is Marketing?

Marketing is about creating and executing strategies. If you are not doing that chances are Read more “What is Marketing?” →

Strategic Planning - Brand strategy tree

The brand strategy-tree

  • November 2, 2017September 19, 2018
#StrategicMarketing #ProductStrategy #PricingStrategy #MissionPurpose #MarketingStrategy
By Mirio E.D. de Rosa

Strategy plan – Today we discuss how companies doing real marketing make choices and create sharp strategies meant to win in the marketplace.

Read more “The brand strategy-tree” →

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Recent Blog Posts

  • Shall we increase the customer satisfaction index or decrease indifference and dissatisfaction?
  • The very first brand: A tale of segmentation and differentiation
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  • How to evolve into an analytical company
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