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MarketingStat.com > Blog > #StrategicMarketing > #OnStrategy
Innovation in strategic marketing- Segmentation and differentiation

The very first brand: A tale of segmentation and…

  • April 23, 2018September 19, 2018
#StrategicMarketing #Segmentation #MarketResearch #Differentiation
By Mirio E.D. de Rosa

Segmentation and differentiation are perhaps the most powerful weapons in the marketing arsenal. Yet they are also the least understood. Why? Because way too often marketers do not understand customers. They can talk products, but features don’t make products different. This article aims to shed some light on how to create solutions that are really desirable to buyers and users while being truly different from competing brands. Enjoy it.

 

Read more “The very first brand: A tale of segmentation and differentiation” →

Advertising Strategy

Anatomy of an advertising strategy

  • February 12, 2018March 27, 2019
#StrategicMarketing #Differentiation #CopyStrategy #CommunicationStrategy
By Mirio E.D. de Rosa

Creating an advertising strategy that delivers what it promises is a long process built on coherence. First off you need the magic ingredient that makes your product truly different and better. Then you think profit. And only then comes the Read more “Anatomy of an advertising strategy” →

How to create a marketing-strategy

How to create a marketing strategy that delivers what…

  • December 15, 2017September 19, 2018
#StrategicMarketing #Segmentation #ProductStrategy #MarketResearch #MarketingStrategy #Differentiation
By Mirio E.D. de Rosa

 

Marketing is about creating and executing strategies, and there are several, connected strategies in a strategic plan. The marketing strategy helps make sense of all the strands of a brand’s strategic plan, but Read more “How to create a marketing strategy that delivers what it promises” →

MarketingStat Blog

Product strategy and freedom of execution

  • November 29, 2017September 19, 2018
#StrategicMarketing #ProductStrategy #OnStrategy
By MarketingStat

The product strategy should give freedom of maneuver and at the same time define clearly the borders behind which stretching the brand performance is not a viable option.  Just pay attention to not define it too narrowly. Read more “Product strategy and freedom of execution” →

MarketingStat Blog

What is brand defense?

  • November 29, 2017September 19, 2018
#StrategicMarketing #Segmentation #PricingStrategy #OnStrategy
By MarketingStat

Brand defense is a tactic game. Perhaps the toughest one.

The overall goal is that of demotivating competitor attacks in order to defend market share and profit. Read more “What is brand defense?” →

MarketingStat Blog

What is the payoff?

  • November 29, 2017September 19, 2018
#StrategicMarketing #Differentiation #CommunicationStrategy
By MarketingStat

The Payoff is a short sentence typically placed under a brand or company name. It is most effective when it is linked to the brand.

For instance, these are strong payoffs: Read more “What is the payoff?” →

MarketingStat Blog

How to analyze markets?

  • November 29, 2017September 19, 2018
#Segmentation #MarketingAnalysis
By MarketingStat

Every market analysis should supply at least three key measures: Dimension, tendency, and segments.

Typically, the market segments do not exceed 2 to 4. A market segment is Read more “How to analyze markets?” →

MarketingStat Blog

What is the media strategy?

  • November 29, 2017September 19, 2018
#StrategicMarketing #OnStrategy #MediaStrategy #CommunicationStrategy
By MarketingStat

The Media Strategy determines how to bring the copy to the customer.

Its very goal is to support the marketing objective by providing Read more “What is the media strategy?” →

MarketingStat Blog

What is product restaging?

  • November 29, 2017September 19, 2018
#ProductStrategy #OnStrategy #MarketResearch
By MarketingStat

What is product restaging? We speak of restaging when the product performance changes.

Restaging may require the modification of the Read more “What is product restaging?” →

MarketingStat Blog

What is quality?

  • November 29, 2017September 19, 2018
#StrategicMarketing #OnStrategy #MarketResearch
By MarketingStat

What is quality? What does it mean “High-quality product”?

Quality is not a differentiating concept and therefore should not be Read more “What is quality?” →

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  • Shall we increase the customer satisfaction index or decrease indifference and dissatisfaction?
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  • How to evolve into an analytical company
  • Anatomy of an advertising strategy
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