SEO experts and Website traffic
Selected Posts MarketingStat DigitalMarketing #StrategicMarketingWebsite traffic is too important to be left in the hands of SEO experts
Organic growth, SEO, and Semantic Networks
Selected Posts MarketingStat DigitalMarketing #StrategicMarketingOrganic growth and the Semantic Network of a website
Digital Marketing vs. Strategic Marketing
Selected Posts MarketingStat DigitalMarketing #StrategicMarketingWhat is the difference between Digital Marketing and Strategic Marketing?
The very first brand: A tale of segmentation and…
MarketingStat #Segmentation #MarketingStrategy #DifferentiationSegmentation and differentiation are perhaps the most powerful weapons in the marketing arsenal. Yet they are also the least understood. Why? Because way too often marketers do not understand customers. They can talk products, but features don’t make products different. This article aims to shed some light on how to create solutions that are really desirable to buyers and users while being truly different from competing brands. Enjoy it.
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MarketingWeek: What makes the person selling sugared water better…
#StrategicMarketingOn March 23, 2018 Erin Lyons wrote What would you consign to Marketing Room 101? for Marketing Week Live where, among others, Mark Ritson and Colin Lewis, Marketing Week columnists, made comments worth discussing further. Read more “MarketingWeek: What makes the person selling sugared water better than the guy working in B2B?”
How to evolve into an analytical company
MarketingStat #StrategicMarketing #MarketResearchChances are your company isn’t ready to profit from the alluring promises of data analytics. You need to learn how to make and test hypotheses at scale before you can earn the title of Analytical Company. Read further. I am going to tell you how to develop analytical skills to move your business ahead. Read more “How to evolve into an analytical company”
Anatomy of an advertising strategy
MarketingStat #Differentiation #CopyStrategy #CommunicationStrategyCreating an advertising strategy that delivers what it promises is a long process built on coherence. First off you need the magic ingredient that makes your product truly different and better. Then you think profit. And only then comes the Read more “Anatomy of an advertising strategy”
Where does online marketing fit in the marketing world?
Selected Posts MarketingStat DigitalMarketing #StrategicMarketing #MediaStrategy #CopyStrategyWhere does online marketing fit in the marketing world?
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Online marketing doesn’t exist
MarketingStat DigitalMarketing #StrategicMarketing #MediaStrategy #CopyStrategy #CommunicationStrategyOnline marketing doesn’t exist.
Marketing is about creating and executing strategies. One of the key marketing strategies is the communication one, which consists of two parts: Read more “Online marketing doesn’t exist”
What is the Statement of Purpose?
MarketingStat #StrategicMarketing #MissionPurpose #MarketingStrategyThe Statement of Purpose, SoP (aka Mission, Vision), defines the company purpose and principles applied to reach the purpose.
When really lived inside the company, the company purpose is the main inspiration for the Marketing Strategies of all company brands.
According to Collins & Porras (see the book Built to Last) an effective SoP is made of two parts: Core ideology and Envisioned future.