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Colgate Frozen Meals failed

because customer couldn't associate the brand with the product category.
The smokeless cigarette of RJ Reynolds failed

because it tasted like sh*t according to its own CEO
Viagra lost massive market share to Cialis

because Pfizer misunderstood the psychographic profile of the clients, who are two: She & He.
Pampers lost market share to Huggies in the 80's

because they missed the importance of product design.
Nivea withdrew it's White is purity deodorant ad

because it was deemed discriminatory

MarketingStat.com > Blog > Selected Posts

Website traffic is too important to be left in the hands of SEO consultants

SEO experts and Website traffic

January 5, 2022January 14, 2022

Selected Posts MarketingStat DigitalMarketing #StrategicMarketing

By Mirio E.D. de Rosa

Website traffic is too important to be left in the hands of SEO experts

Read more “SEO experts and Website traffic” →

Organic growth and the Semantic Network of a website

Organic growth, SEO, and Semantic Networks

January 5, 2022January 14, 2022

Selected Posts MarketingStat DigitalMarketing #StrategicMarketing

By Mirio E.D. de Rosa

Organic growth and the Semantic Network of a website

Read more “Organic growth, SEO, and Semantic Networks” →

Digital marketing vs. Strategic marketing

Digital Marketing vs. Strategic Marketing

January 5, 2022January 14, 2022

Selected Posts MarketingStat DigitalMarketing #StrategicMarketing

By Mirio E.D. de Rosa

What is the difference between Digital Marketing and Strategic Marketing?

Read more “Digital Marketing vs. Strategic Marketing” →

Online marketing does not exist

Where does online marketing fit in the marketing world?

January 26, 2018January 12, 2022

Selected Posts MarketingStat DigitalMarketing #StrategicMarketing #MediaStrategy #CopyStrategy

By Mirio E.D. de Rosa

Where does online marketing fit in the marketing world?

Read more “Where does online marketing fit in the marketing world?” →

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Digital Marketing vs. Strategic Marketing
Shall we increase the customer satisfaction index or decrease indifference and dissatisfaction?
The very first brand: A tale of segmentation and differentiation

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SEO experts and Website traffic
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Digital Marketing vs. Strategic Marketing
Shall we increase the customer satisfaction index or decrease indifference and dissatisfaction?
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