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  • Colgate Frozen Meals failed
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MarketingStat.com > Blog > #StrategicMarketing > #MarketingStrategy > #CommunicationStrategy > #MediaStrategy
Online marketing does not exist

Where does the online world fit in marketing?

  • January 26, 2018September 19, 2018
#StrategicMarketing #MediaStrategy #CopyStrategy #CommunicationStrategy
By Mirio E.D. de Rosa

Don’t let them fool you with terms like online marketing, Internet marketing, digital marketing, social media marketing, affiliate marketing, and you name it. There are no such things. They do NOT exist. There is only Read more “Where does the online world fit in marketing?” →

MarketingStat Blog

Online marketing doesn’t exist

  • January 26, 2018September 19, 2018
#StrategicMarketing #MediaStrategy #CopyStrategy #CommunicationStrategy
By Mirio E.D. de Rosa

Online marketing doesn’t exist.

Marketing is about creating and executing strategies. One of the key marketing strategies is the communication one, which consists of two parts: Read more “Online marketing doesn’t exist” →

MarketingStat Blog

What is the media strategy?

  • November 29, 2017September 19, 2018
#StrategicMarketing #OnStrategy #MediaStrategy #CommunicationStrategy
By MarketingStat

The Media Strategy determines how to bring the copy to the customer.

Its very goal is to support the marketing objective by providing Read more “What is the media strategy?” →

MarketingStat Blog

What is the Communication Strategy?

  • November 28, 2017September 19, 2018
#StrategicMarketing #OnStrategy #MediaStrategy #CopyStrategy #CommunicationStrategy
By MarketingStat

What is the Communication Strategy? The Communication Strategy determines how your brand should become familiar among users of the product category.

It includes two sub-strategies:  Read more “What is the Communication Strategy?” →

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  • Shall we increase the customer satisfaction index or decrease indifference and dissatisfaction?
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