Marketing is about creating and executing strategies, and there are several, connected strategies in a strategic plan. The marketing strategy helps make sense of all the strands of a brand’s strategic plan, but Read more “How to create a marketing strategy that delivers what it promises”
The product strategy should give freedom of maneuver and at the same time define clearly the borders behind which stretching the brand performance is not a viable option. Just pay attention to not define it too narrowly. Read more “Product strategy and freedom of execution”
What is product restaging? We speak of restaging when the product performance changes.
Restaging may require the modification of the Read more “What is product restaging?”
The very aim of the product strategy is to define the product performance in comparison to competitors.
It may refer to the whole market or just a segment of it and it can claim: Read more “Aim of the product strategy”
There are three kinds of products on the market: Read more “On Product Strategy”
What is the Price Strategy? The Price Strategy defines the criteria to set the price level.
It must be measurable without mentioning the price itself.
For instance, Read more “What is the Price Strategy?”
What is the Product Strategy? The product strategy is made of two parts: Read more “What is the Product Strategy?”
Strategy plan – Today we discuss how companies doing real marketing make choices and create sharp strategies meant to win in the marketplace.
