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  • How to create strategies that deliver what they promise
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  • Colgate Frozen Meals failed
    because customer couldn't associate the brand with the product category.
  • The smokeless cigarette of RJ Reynolds failed
    because it tasted like sh*t according to its own CEO
  • Viagra lost massive market share to Cialis
    because Pfizer misunderstood the psychographic profile of the clients, who are two: She & He.
  • Pampers lost market share to Huggies in the 80's
    because they missed the importance of product design.
  • Nivea withdrew it's White is purity deodorant ad
    because it was deemed discriminatory
MarketingStat.com > Blog > #StrategicMarketing > #MarketingStrategy > #ProductStrategy
How to create a marketing-strategy

How to create a marketing strategy that delivers what…

  • December 15, 2017September 19, 2018
#StrategicMarketing #Segmentation #ProductStrategy #MarketResearch #MarketingStrategy #Differentiation
By Mirio E.D. de Rosa

 

Marketing is about creating and executing strategies, and there are several, connected strategies in a strategic plan. The marketing strategy helps make sense of all the strands of a brand’s strategic plan, but Read more “How to create a marketing strategy that delivers what it promises” →

MarketingStat Blog

Product strategy and freedom of execution

  • November 29, 2017September 19, 2018
#StrategicMarketing #ProductStrategy #OnStrategy
By MarketingStat

The product strategy should give freedom of maneuver and at the same time define clearly the borders behind which stretching the brand performance is not a viable option.  Just pay attention to not define it too narrowly. Read more “Product strategy and freedom of execution” →

MarketingStat Blog

What is product restaging?

  • November 29, 2017September 19, 2018
#ProductStrategy #OnStrategy #MarketResearch
By MarketingStat

What is product restaging? We speak of restaging when the product performance changes.

Restaging may require the modification of the Read more “What is product restaging?” →

MarketingStat Blog

Aim of the product strategy

  • November 28, 2017September 19, 2018
#StrategicMarketing #ProductStrategy #OnStrategy
By MarketingStat

The very aim of the product strategy is to define the product performance in comparison to competitors.

It may refer to the whole market or just a segment of it and it can claim: Read more “Aim of the product strategy” →

MarketingStat Blog

On Product Strategy

  • November 28, 2017September 19, 2018
#StrategicMarketing #ProductStrategy #OnStrategy #CopyStrategy
By MarketingStat

There are three kinds of products on the market: Read more “On Product Strategy” →

MarketingStat Blog

What is the Price Strategy?

  • November 28, 2017September 19, 2018
#StrategicMarketing #ProductStrategy #PricingStrategy #OnStrategy
By MarketingStat

What is the Price Strategy? The Price Strategy defines the criteria to set the price level.

It must be measurable without mentioning the price itself.

For instance, Read more “What is the Price Strategy?” →

MarketingStat Blog

What is the Product Strategy?

  • November 28, 2017September 19, 2018
#StrategicMarketing #ProductStrategy #OnStrategy #MarketResearch #MarketingAnalysis
By MarketingStat

What is the Product Strategy? The product strategy is made of two parts: Read more “What is the Product Strategy?” →

Strategic Planning - Brand strategy tree

The brand strategy-tree

  • November 2, 2017September 19, 2018
#StrategicMarketing #ProductStrategy #PricingStrategy #MissionPurpose #MarketingStrategy
By Mirio E.D. de Rosa

Strategy plan – Today we discuss how companies doing real marketing make choices and create sharp strategies meant to win in the marketplace.

Read more “The brand strategy-tree” →

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  • Shall we increase the customer satisfaction index or decrease indifference and dissatisfaction?
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