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Innovation in strategic marketing- Segmentation and differentiation

The very first brand: A tale of segmentation and…

April 23, 2018September 19, 2018

#StrategicMarketing #Segmentation #MarketResearch #Differentiation

By Mirio E.D. de Rosa

Segmentation and differentiation are perhaps the most powerful weapons in the marketing arsenal. Yet they are also the least understood. Why? Because way too often marketers do not understand customers. They can talk products, but features don’t make products different. This article aims to shed some light on how to create solutions that are really desirable to buyers and users while being truly different from competing brands. Enjoy it.

How to create a marketing strategy that delivers what…

December 15, 2017September 19, 2018

#StrategicMarketing #Segmentation #ProductStrategy #MarketResearch #MarketingStrategy #Differentiation

By Mirio E.D. de Rosa

Marketing is about creating and executing strategies, and there are several, connected strategies in a strategic plan. The marketing strategy helps make sense of all the strands of a brand’s strategic plan, but Read more “How to create a marketing strategy that delivers what it promises” →

What is brand defense?

November 29, 2017September 19, 2018

#StrategicMarketing #Segmentation #PricingStrategy #OnStrategy

By MarketingStat

Brand defense is a tactic game. Perhaps the toughest one.

The overall goal is that of demotivating competitor attacks in order to defend market share and profit. Read more “What is brand defense?” →

How to analyze markets?

November 29, 2017September 19, 2018

#Segmentation #MarketingAnalysis

By MarketingStat

Every market analysis should supply at least three key measures: Dimension, tendency, and segments.

Typically, the market segments do not exceed 2 to 4. A market segment is Read more “How to analyze markets?” →

What competitors are there?

November 29, 2017September 19, 2018

#StrategicMarketing #Segmentation #MarketingAnalysis

By MarketingStat

What competitors are there? Competitors split in two groups: Direct and indirect.

Direct competitors: Read more “What competitors are there?” →

What are Differentiation and Segmentation?

November 28, 2017September 19, 2018

#StrategicMarketing #Segmentation #OnStrategy #Differentiation

By MarketingStat

Differentiation and segmentation are the two pivotal elements of professional marketing.

To differentiate brands work on the Product Strategy and/or the Communication Strategy.

Distribution and Price Read more “What are Differentiation and Segmentation?” →

How to go from data to information to insights…

November 2, 2017September 19, 2018

#StrategicMarketing #Segmentation #MarketResearch #MarketingAnalysis #Differentiation

By Mirio E.D. de Rosa

On insight discovery – Recently I spoke with a Brand Director about how to find market space he can win and defend in the long run. The discussion shifted on the meaning of information and insights and, after an interesting debate on what’s insight at all[1], we found agreement by means of an example, which I’d like to present to you too.