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Colgate Frozen Meals failedbecause customer couldn't associate the brand with the product category.
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The smokeless cigarette of RJ Reynolds failedbecause it tasted like sh*t according to its own CEO
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Viagra lost massive market share to Cialisbecause Pfizer misunderstood the psychographic profile of the clients, who are two: She & He.
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Pampers lost market share to Huggies in the 80'sbecause they missed the importance of product design.
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Nivea withdrew it's White is purity deodorant adbecause it was deemed discriminatory
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