Don’t let them fool you with terms like online marketing, Internet marketing, digital marketing, social media marketing, affiliate marketing, and you name it. There are no such things. They do NOT exist. There is only Read more “Where does the online world fit in marketing?”
Online marketing doesn’t exist.
What is the Communication Strategy? The Communication Strategy determines how your brand should become familiar among users of the product category.
It includes two sub-strategies: Read more “What is the Communication Strategy?”