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Ivory bar soap: The first brand ever
The very first brand: A tale of segmentation and differentiation

Recent Posts

  • Shall we increase the customer satisfaction index or decrease indifference and dissatisfaction?
  • The very first brand: A tale of segmentation and differentiation
  • Marketing Week: What makes the person selling sugared water better than the guy working in B2B?
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  • Anatomy of an advertising strategy
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Recent Blog Posts

  • Shall we increase the customer satisfaction index or decrease indifference and dissatisfaction?
  • The very first brand: A tale of segmentation and differentiation
  • Marketing Week: What makes the person selling sugared water better than the guy working in B2B?
  • How to evolve into an analytical company
  • Anatomy of an advertising strategy
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