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MarketingStat.com > Blog > Articles on strategic marketing
customer satisfaction index or indifference and dissatisfaction

Shall we increase the customer satisfaction index or decrease…

  • May 26, 2018September 19, 2018
#StrategicMarketing #MarketResearch #MarketingAnalysis #CustomerSatisfaction
By Mirio E.D. de Rosa

Defining customer satisfaction with a single value, like the Customer Satisfaction Index (CSI), Net Promoter Score (NPS®), Customer Satisfaction Score (CSAT), Customer Effort Score (CES), or other index, may prove ineffective and expensive. This article discusses a more accurate approach to measuring consumer satisfaction. Read more “Shall we increase the customer satisfaction index or decrease indifference and dissatisfaction?” →

Innovation in strategic marketing- Segmentation and differentiation

The very first brand: A tale of segmentation and…

  • April 23, 2018September 19, 2018
#StrategicMarketing #Segmentation #MarketResearch #Differentiation
By Mirio E.D. de Rosa

Segmentation and differentiation are perhaps the most powerful weapons in the marketing arsenal. Yet they are also the least understood. Why? Because way too often marketers do not understand customers. They can talk products, but features don’t make products different. This article aims to shed some light on how to create solutions that are really desirable to buyers and users while being truly different from competing brands. Enjoy it.

 

Read more “The very first brand: A tale of segmentation and differentiation” →

CocaCola: The Real Thing @ Marketing Week

Marketing Week: What makes the person selling sugared water…

  • March 27, 2018September 19, 2018
#StrategicMarketing
By Mirio E.D. de Rosa

On March 23, 2018 Erin Lyons wrote What would you consign to Marketing Room 101? for Marketing Week Live where, among others, Mark Ritson and Colin Lewis, Marketing Week columnists, made comments worth discussing further. Read more “Marketing Week: What makes the person selling sugared water better than the guy working in B2B?” →

Data analytics: Moving the first step as analytical company

How to evolve into an analytical company

  • March 4, 2018September 19, 2018
#StrategicMarketing #MarketResearch #MarketingAnalysis
By Mirio E.D. de Rosa

Chances are your company isn’t ready to profit from the alluring promises of data analytics. You need to learn how to make and test hypotheses at scale before you can earn the title of Analytical Company. Read further. I am going to tell you how to develop analytical skills to move your business ahead. Read more “How to evolve into an analytical company” →

Advertising Strategy

Anatomy of an advertising strategy

  • February 12, 2018March 27, 2019
#StrategicMarketing #Differentiation #CopyStrategy #CommunicationStrategy
By Mirio E.D. de Rosa

Creating an advertising strategy that delivers what it promises is a long process built on coherence. First off you need the magic ingredient that makes your product truly different and better. Then you think profit. And only then comes the Read more “Anatomy of an advertising strategy” →

Online marketing does not exist

Where does the online world fit in marketing?

  • January 26, 2018September 19, 2018
#StrategicMarketing #MediaStrategy #CopyStrategy #CommunicationStrategy
By Mirio E.D. de Rosa

Don’t let them fool you with terms like online marketing, Internet marketing, digital marketing, social media marketing, affiliate marketing, and you name it. There are no such things. They do NOT exist. There is only Read more “Where does the online world fit in marketing?” →

MarketingStat Blog

Online marketing doesn’t exist

  • January 26, 2018September 19, 2018
#StrategicMarketing #MediaStrategy #CopyStrategy #CommunicationStrategy
By Mirio E.D. de Rosa

Online marketing doesn’t exist.

Marketing is about creating and executing strategies. One of the key marketing strategies is the communication one, which consists of two parts: Read more “Online marketing doesn’t exist” →

How to create a marketing-strategy

How to create a marketing strategy that delivers what…

  • December 15, 2017September 19, 2018
#StrategicMarketing #Segmentation #ProductStrategy #MarketResearch #MarketingStrategy #Differentiation
By Mirio E.D. de Rosa

 

Marketing is about creating and executing strategies, and there are several, connected strategies in a strategic plan. The marketing strategy helps make sense of all the strands of a brand’s strategic plan, but Read more “How to create a marketing strategy that delivers what it promises” →

customer satisfaction tree

How to measure customer satisfaction correctly

  • November 23, 2017September 19, 2018
#StrategicMarketing #MarketResearch #MarketingAnalysis #CustomerSatisfaction
By Mirio E.D. de Rosa

Image A: Customer Satisfaction Tree – Courtesy of MarketingStat Satisfaction Modeler©

Interest in the concept of measuring customer satisfaction is growing. More and more companies want to know how satisfied their customers are. At the same time an increasing number of decision-makers are realizing that measuring overall satisfaction alone isn’t enough. They want to know how much overall satisfaction increases when the satisfaction with a given attribute grows. Only then is it possible to make plans that deliver what they promise. This article sheds light on how to create a valid customer satisfaction measurement model that can measure the contribution of a single attribute to overall satisfaction. Read more “How to measure customer satisfaction correctly” →

Market research - Insights discovery

How to go from data to information to insights…

  • November 2, 2017September 19, 2018
#StrategicMarketing #Segmentation #MarketResearch #MarketingAnalysis #Differentiation
By Mirio E.D. de Rosa

On insight discovery – Recently I spoke with a Brand Director about how to find market space he can win and defend in the long run. The discussion shifted on the meaning of information and insights and, after an interesting debate on what’s insight at all[1], we found agreement by means of an example, which I’d like to present to you too.

Read more “How to go from data to information to insights and unleash the power of strategic thinking” →

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  • Shall we increase the customer satisfaction index or decrease indifference and dissatisfaction?
  • The very first brand: A tale of segmentation and differentiation
  • Marketing Week: What makes the person selling sugared water better than the guy working in B2B?
  • How to evolve into an analytical company
  • Anatomy of an advertising strategy
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  • #CustomerSatisfaction
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  • Shall we increase the customer satisfaction index or decrease indifference and dissatisfaction?
  • The very first brand: A tale of segmentation and differentiation
  • Marketing Week: What makes the person selling sugared water better than the guy working in B2B?
  • How to evolve into an analytical company
  • Anatomy of an advertising strategy
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