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Posts by category

• Category: #MarketResearch
  • Chief Marketing Officers and Risky Decisions
  • How to evolve into an analytical company
  • Category: #CustomerSatisfaction
    • Shall we increase the customer satisfaction index or decrease indifference and dissatisfaction?
    • How to measure customer satisfaction correctly
• Category: #StrategicMarketing
  • SEO strategy
  • SEO experts and Website traffic
  • Organic growth, SEO, and Semantic Networks
  • MarketingWeek: What makes the person selling sugared water better than the guy working in B2B?
  • Category: #MarketingAnalysis
    • Brexit: Why Projections Were Wrong
    • How to Analyze Big Data with Excel
  • Category: #MarketingStrategy
    • The brand strategy-tree
    • Category: #CommunicationStrategy
      • Anatomy of an advertising strategy
      • How to judge an advertisement
      • Category: #CopyStrategy
    • Category: #PricingStrategy
    • Category: #ProductStrategy
  • Category: #MissionPurpose
  • Category: #OnStrategy
    • Category: #Differentiation
      • The very first brand: A tale of segmentation and differentiation
      • How to create a marketing strategy that delivers what it promises
      • How to go from data to information to insights and unleash the power of strategic thinking
    • Category: #Segmentation
• Category: DigitalMarketing
• Category: MarketingStat
• Category: Selected Posts