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Posts by category

  • Category: #MarketResearch
    • What survey sample size?
    • What is a Usage and Attitude survey study?
    • When is a survey representative?
    • What is product restaging?
    • What is quality?
    • Category: #CustomerSatisfaction
      • Shall we increase the customer satisfaction index or decrease indifference and dissatisfaction?
      • How to measure customer satisfaction correctly
  • Category: #StrategicMarketing
    • Marketing Week: What makes the person selling sugared water better than the guy working in B2B?
    • Category: #MarketingAnalysis
      • How to evolve into an analytical company
      • How to analyze markets?
      • What competitors are there?
      • About online surveys
      • What is the Product Strategy?
      • Brexit: Why Projections Were Wrong
      • How to Analyze Big Data with Excel
    • Category: #MarketingStrategy
      • What is the Statement of Purpose?
      • What is the product positioning statement?
      • How to set the marketing goal?
      • What is Marketing?
      • The brand strategy-tree
      • Category: #CommunicationStrategy
        • Anatomy of an advertising strategy
        • Where does the online world fit in marketing?
        • Online marketing doesn’t exist
        • What is the payoff?
        • What is the media strategy?
        • What is the tonality or brand character
        • What is the support to the brand promise?
        • What is the brand benefit?
        • What is the copy strategy?
        • On Brand Communication
        • What is Share Of Voice?
        • What is the Communication Strategy?
        • What is brand awareness?
        • How to judge an advertisement
        • Category: #CopyStrategy
          • On Product Strategy
        • Category: #MediaStrategy
      • Category: #PricingStrategy
        • On price and profit
        • How to set the price
        • When to lower prices
      • Category: #ProductStrategy
    • Category: #MissionPurpose
    • Category: #OnStrategy
      • Product strategy and freedom of execution
      • What is brand defense?
      • How to write strategies
      • Aim of the product strategy
      • How to use strategies
      • How to think strategically
      • What is the Price Strategy?
      • What is strategy?
      • Category: #Differentiation
        • The very first brand: A tale of segmentation and differentiation
        • How to create a marketing strategy that delivers what it promises
        • What are Differentiation and Segmentation?
        • How to go from data to information to insights and unleash the power of strategic thinking
      • Category: #Segmentation

Recent Posts

  • Shall we increase the customer satisfaction index or decrease indifference and dissatisfaction?
  • The very first brand: A tale of segmentation and differentiation
  • Marketing Week: What makes the person selling sugared water better than the guy working in B2B?
  • How to evolve into an analytical company
  • Anatomy of an advertising strategy
  • #CommunicationStrategy
  • #CopyStrategy
  • #CustomerSatisfaction
  • #Differentiation
  • #MarketingAnalysis
  • #MarketingStrategy
  • #MarketResearch
  • #MediaStrategy
  • #MissionPurpose
  • #OnStrategy
  • #PricingStrategy
  • #ProductStrategy
  • #Segmentation
  • #StrategicMarketing

Hot topics…

#CommunicationStrategy #CopyStrategy #CustomerSatisfaction #Differentiation #MarketingAnalysis #MarketingStrategy #MarketResearch #MediaStrategy #MissionPurpose #OnStrategy #PricingStrategy #ProductStrategy #Segmentation #StrategicMarketing

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Recent Blog Posts

  • Shall we increase the customer satisfaction index or decrease indifference and dissatisfaction?
  • The very first brand: A tale of segmentation and differentiation
  • Marketing Week: What makes the person selling sugared water better than the guy working in B2B?
  • How to evolve into an analytical company
  • Anatomy of an advertising strategy
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