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Posts by category

• Category: #MarketResearch
  • How to evolve into an analytical company
  • What survey sample size?
  • What is a Usage and Attitude survey study?
  • When is a survey representative?
  • What is product restaging?
  • What is quality?
  • Category: #CustomerSatisfaction
    • Shall we increase the customer satisfaction index or decrease indifference and dissatisfaction?
    • How to measure customer satisfaction correctly
• Category: #StrategicMarketing
  • SEO experts and Website traffic
  • Organic growth, SEO, and Semantic Networks
  • Digital Marketing vs. Strategic Marketing
  • MarketingWeek: What makes the person selling sugared water better than the guy working in B2B?
  • Category: #MarketingAnalysis
    • How to analyze markets?
    • What types of competitors are there?
    • About online surveys
    • What is the Product Strategy?
    • Brexit: Why Projections Were Wrong
    • How to Analyze Big Data with Excel
  • Category: #MarketingStrategy
    • What is the Statement of Purpose?
    • What is the product positioning statement?
    • How to set the marketing goal?
    • What is Marketing?
    • The brand strategy-tree
    • Category: #CommunicationStrategy
      • Anatomy of an advertising strategy
      • Online marketing doesn’t exist
      • What is the payoff?
      • What is the media strategy?
      • What is the tonality or brand character
      • What is the support to the brand promise?
      • What is the brand benefit?
      • What is the copy strategy?
      • On Brand Communication
      • What is Share Of Voice?
      • What is the Communication Strategy?
      • What is brand awareness?
      • How to judge an advertisement
      • Category: #CopyStrategy
        • Where does online marketing fit in the marketing world?
        • On Product Strategy
      • Category: #MediaStrategy
    • Category: #PricingStrategy
      • On price and profit
      • How to set the price
      • When to lower prices
    • Category: #ProductStrategy
  • Category: #MissionPurpose
  • Category: #OnStrategy
    • Product strategy and freedom of execution
    • What is brand defense?
    • How to write strategies
    • Aim of the product strategy
    • How to use strategies
    • How to think strategically
    • What is the Price Strategy?
    • What is strategy?
    • Category: #Differentiation
      • The very first brand: A tale of segmentation and differentiation
      • How to create a marketing strategy that delivers what it promises
      • What are Differentiation and Segmentation?
      • How to go from data to information to insights and unleash the power of strategic thinking
    • Category: #Segmentation
• Category: DigitalMarketing
• Category: MarketingStat
• Category: Selected Posts